About Us
Penny S. Shaffer
Blue Cross Blue Shield of Florida
Penny S. Shaffer is Market President, South Florida, for Blue Cross and Blue Shield of Florida (BCBSF). In this role, Shaffer is responsible for BCBSF business operations in Broward, Martin, Miami-Dade, Monroe, Palm Beach, St Lucie, Okeechobee and Indian River counties.
Before joining BCBSF in May 2006, Penny served as AT&T’s Vice President of Global Services for the Americas region (Canada, the Caribbean, Mexico, Central & South America). Throughout her 26 years at AT&T, Penny held various positions including responsibilities in sales, service, quality management and global operations. Internationally, she has lived and worked in Dublin, Ireland, Madrid, Spain, and Mexico City, Mexico.
Throughout her career, Shaffer has held leadership positions with various charitable and professional affiliations. She is currently a Board Member and active participant in several organizations including: The Commonwealth Institute; The Beacon Council; Take Stock in Children: The Orange Bowl Committee; The American Red Cross of Greater Miami and the Keys; The Greater Miami Chamber of Commerce; Miami Dade College Foundation; Florida FTAA; Miami Children’s Museum; The Work-Life Balance Institute for Women, Sister to Sister National Women’s Heart Day and others.
Penny has a Ph.D. in International Business Administration from Kennedy-Western University. She also has an International Executive M.B.A. from Fordham University’s program conducted in Dublin, Ireland and a B.A. in Political Science from Frostburg University in Maryland.
Penny serves on the:
- Advisory Board of The Commonwealth Institute
- The Leadership Council and as a mentor for Take Stock in Children, a non-profit mentoring and scholarship organization
- Board of The American Red Cross of Greater Miami and the Keys
- Board of Florida FTAA, Inc.
- Board of The Beacon Council
