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June
SM& Presents: Corporate Social Responsibility - Creating & Communicating a High Impact Strategy
Co-Sponsored with Solomon McCown
Jun 22, 2009
Many of our most successful corporate leaders have achieved success beyond the bottom line - creating a legacy of corporate social responsibility in their companies. But have they been successful in communicating the intent and impact of their strategy to shareholders, consumers and the media? Will the new economic reality redefine corporate philanthropy and what it means to be perceived as authentic?
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