Calendar of Events
SM& Presents: Crisis In The Age of Social Media
Co-Sponsored with Solomon McCown
The Commonwealth Institute is proud to co-sponsor a special panel discussion with Solomon McCown. Join us for a candid conversation about Crisis in the Age of Social Media
October 26, 2010
7:30 AM – 9:30 AM
Boston Harbor Hotel
North Atlantic Room
Boston, MA 02110
Your brand's reputation is your most valuable asset, and it may be more at-risk than you realize.
As we've seen with BP and Toyota, social media has the power to give a negative news story a longer lifespan and — as in the case of JetBlue — it can transform even a relatively minor issue into a PR nightmare. Blogs, vast Twitter networks and online communities spread news (factual, false or in the muddy middle) to influential audiences you may never have anticipated. It's not long before stories broken online become headlines for traditional media.
But social media's breadth and speed is only the beginning. What are the legal implications? Do you have a crisis plan that can respond immediately in today's 24/7 news cycle? Are you prepared?
Moderator:
Lisa van der Pool, Advertising, Marketing, Legal & Small Business Reporter
Boston Business Journal
Panelists:
Perry Hewitt, Director of Digital Communications & Communications Services
Harvard University
Brian Leary, Partner
McCarter & English, LLP.
Ashley McCown, President
Solomon McCown
Jeff Moriarty, Vice President of Digital Content Development
The Boston Globe
John Pepper, CEO & Co-Founder
Boloco
CLICK HERE TO REGISTER or call (617) 933-5278.
If you've already responded, we look forward to seeing you on October 26.
