Calendar of Events
No Time Marketing: Small Business-Sized Steps in 30 Minutes or Less
Special Program
Join us for a special half-day workshop of marketing, marketing, and more marketing!
Tuesday, September 15, 2009
7:30 AM – 12:00 PM
Foley Hoag, Seaport West, 155 Seaport Boulevard
Mark your calendar for “No Time Marketing: Small Business-Sized Steps in 30 Minutes or Less”. This interactive workshop, led by TCI member Alyssa Dver, will deliver the skills and strategies you need to successfully create and implement a new and improved marketing plan. As a former CMO and practicing marketing consultant, Dver designed this curriculum knowing that business owners appreciate the need to do marketing with little to no cost or time, yet need to garner big sales and revenue results. Come prepared to learn and practice the following:
Part I: The Meaning of Marketing and Doing Meaningful Marketing
- Why bother marketing?
- A marketing inventory
- Filling in the blanks
Part II: The Perfect Public Presence
- Position with Precision
- Practical Pricing
- Acquiring Leads
- Fostering Leaders
- Don’t Write, Present!
Dver will lead the workshop using PowerPoint slides and worksheets from her book No Time Marketing. Dver’s style is very interactive and time will be allotted for participants to work on their own plans during the session. Workbook and continental breakfast included!
TCI Members: $79
Non-Members: $99
To register, please click here or call Jill Luo at (617) 888-6101. Space is limited - register today!
Payment, Cancellation and No-Shows:
All registration fees are due before the event payable by credit card or check. Cancellations within 3 days will receive a full refund. After September 10th, no refunds will be honored.
Alyssa Dver is a former Chief Marketing Officer and current consultant for companies ranging from large multinationals to small startups. In 2007, BusinessWeek recognized Dver as one of eight female entrepreneurs to watch and her accomplishments have been covered by a number of reporters and writers. Dver is also the author of Software Product Management Essentials, a best seller endorsed by most expert organizations. She is a featured columnist for Software Magazine, and has been published in Forbes, BusinessWeek, Entrepreneur, Promo Magazine, Reader’s Digest, and dozens more. Ms. Dver regularly presents at venues including The World Diversity Leadership Summit at the UN, The Women’s Congress, The American Marketing and American Banking Associations, and Strategic Management Institute. She is a Wharton graduate and a certified product manager and product marketer.
