Roll up your sleeves for a practical working session with

Denise Clancey , President of Teledirect Partners , which helps companies and nonprofits launch and rejuvenate their telephone sales, customer service, and call center organizations, and Jacqueline Franklin , President of Routes2Market , which helps companies take products to market through business partners and channel programs.

You'll gain actionable tools and techniques to help you:

•  Identify and articulate your company's differentiators

•  Develop a compelling and practical marketing plan

•  Optimize your sales and lead generation processes

 Sponsored by Testa Hurwitz Thibeault, LLP