The Commonwealth Institute

Effective Products, Maximum Value
Managing the Product Life Cycle for Top Line Growth

Wednesday, March 26, 2003
Registration and Indian Dinner: 5:45 - 6:30 pm
Interactive Presentation & Workshop: 6:30 - 8:00 pm
At TiE-Boston Office, 128 Wheeler Road, Burlington

Does your company design and develop products?

Then you should know that process doesn't have to be painful!

Joing Ameeta Soni, Founder and CEO, Aanza, Inc. and Harriet Cohen, Principal, Fairland Consulting, for an interactive discussion on success factors for managing product life cycles for maximum value.

You'll learn how to develop new products by using product life cycle best practices to:

Develop differentiated products that exceed the market needs
Conduct a beta test that yields quality product and identifiable customers
Manage the phase review process from concept to retirement
Ensure a successful launch to maximize return on your marketing dollars

The event is limited to 35 participants: advance registration is required.

RSVP by February 27, 2003 to Tiffany Silverman
617 859-0080 or tsilverman@commonwealthinstitute.org

TCI and TiE-Boston Members: $25

Special Thanks to TiE-Boston for the generous use of their space.


		Event Detail Effective Products, Maximum Value Managing the Product Life Cycle for Top Line Growth Wednesday, March 26, 2003 Registration and Indian Dinner: 5:45 - 6:30 pm Interactive Presentation & Workshop: 6:30 - 8:00 pm At TiE-Boston Office, 128 Wheeler Road, Burlington Does your company design and develop products? Then you should know that process doesn't have to be painful! Joing Ameeta Soni, Founder and CEO, Aanza, Inc. and Harriet Cohen, Principal, Fairland Consulting, for an interactive discussion on success factors for managing product life cycles for maximum value. You'll learn how to develop new products by using product life cycle best practices to: Develop differentiated products that exceed the market needs Conduct a beta test that yields quality product and identifiable customers Manage the phase review process from concept to retirement Ensure a successful launch to maximize return on your marketing dollars The event is limited to 35 participants: advance registration is required. RSVP by February 27, 2003 to Tiffany Silverman 617 859-0080 or tsilverman@commonwealthinstitute.org TCI and TiE-Boston Members: $25 Special Thanks to TiE-Boston for the generous use of their space.