Event Detail

The Strategic Leader with Bonnie Gorbaty

Million $ Circle Recap

May 19, 2005

Sponsored by Mintz Levin & North American Management

 

Based on notes taken on easel pads at the event.

 

Best practices: Strategic Planning

  • Do a yearly strategic planning exercise with your company

  • Evaluate mission/vision and commit them to paper (living document)

  • Establish a sense of real culture

  • Develop/convey clear strategic goals

  • Share numbers with employees to help increase awareness of the bottom line

  • Review your strategic direction and progress against goals at least 3x/year. Consider hiring an outside facilitator to keep the meetings on track.

  • Knowing where you are in the business cycle can help you avert disaster, adjust your strategic plan, and re-assess your progress

  • Invest time in finding the right client/customer fit for your company, since these are the most profitable and will become your best referrers

Talk about accountability with employees

  • Share your mission/vision with employees and involve employees in goal development. Brainstorming can help build inclusivity.

  • Help employees understand the “what” and “why” of their responsibilities

  • Build a culture of accountability – this ties into revenue goals

  • Story-telling helps communicate strategy to employees

Best practices: Building Corporate Culture

Finding the right employees to match your company's culture

  • If an employee is not a good culture fit, it's better to let him/her go sooner rather than later. You can't teach values.

  • Hiring Manager is key to bringing in employees who fit with culture

  • Outside consultants can help find the “right people for the bus”

  • Your culture can offer negotiation power – you might not offer the most compensation, but a great culture can be a significant draw

Role modeling for you as the company's leader

  • Actions speak louder than words

  • Be open about your own mistakes as a leader

  • Hold yourself accountable to your employees

  • Focus on communicating company values all the time, everyday

  • Devote face time to your employees, not just emails

Ideas that work

  • Weekly staff brainstorming sessions

  • Regular “accomplishment” meetings: let employees share their successes and learnings with others in the company who might not be aware of what's happening

  • Set up company-wide processes that establish the “right way” to do things and prevent emergencies

  • Rewards and recognition programs: let employees reward each other for going the extra mile. Doesn't have to cost a lot of money!

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